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The issue Facebook is having based on the HBR article



Facebook has been surrounded by controversy. In 2017 the company lost around 2.8 million U.S. users under the age of 25. The prediction for 2018 is not much better. Mark Zuckerberg, Facebook’s CEO, has stated that due to the current controversy the amount of time users spend on Facebook has reduced by 50 million hours each day thus far in 2018.

A strategic analysis of Facebook using the Five I’s can help you better understand the crisis as well as how the organization should manage it. In order to use the Five I’s in a strategic analysis, it is significant for you to gain an understanding of the history of the company. This will help you determine how to strategically deal with stakeholders to avoid future public relations issues. Read pages 6-15 of “Facebook Fake News in the Post-Truth World,” a Harvard Business Review case study.

In addition to reading the Facebook case study, learn about the Five I’s strategic analysis stages by reviewing page 52 of your textbook, Business, Society and Government Essentials. Additional information on the Five I’s can also be found in the module overview.

To complete this assignment, address the following items in your short paper:

  1. Identify the issue Facebook is having based on the HBR article (p.6-15).
  2. Determine (identify) stakeholders who are for or against the direction Facebook is taking to avoid the public relations issues.
  3. Identify the incentives of stakeholders by answering the following five questions:
    a. What responsibility does the company have to the stakeholders?
    b. Can the stakeholder help or hurt the company performance?
    c. Is quick action needed?
    d. What is the cost/benefit of the company taking action?

e. What action(s) the stakeholders take to help or oppose the public relations issue?

  1. Identify the company objectives for what is wants to achieve in trying to reduce future public relations issues.
  2. Identify interaction strategies that can be implemented in stages.

Specifically, the following critical elements must be addressed in each short paper:

I. Main Elements. You have addressed all of the questions in the assignment.

III. Integration and Application. You have correctly applied the concepts discussed in the module corresponding with the assignment.

IV. Critical Thinking. You have articulated a clear conclusion based on strong rationale.

V. Research. You have incorporated at least two outside references into the assignment.

VI. Articulation of Response. You show appropriate grammar, spelling, syntax, and organization.

Sample Solution

Thirdly, Vittola argues that war should be avoided (Begby et al (2006b), Page 332) and that we should proceed circumstances diplomatically. This is supported by the “last resort” stance in Frowe, where war should not be permitted unless all measures to seek diplomacy fails (Frowe (2011), Page 62). This means war shouldn’t be declared until one party has no choice but to declare war, in order to protect its territory and rights, the aim of war. However, we can also argue that the war can never be the last resort, given there is always a way to try to avoid it, like sanctions or appeasement, showing Vittola’s theory is flawed. Fourthly, Vittola questions upon whose authority can demand a declaration of war, where he implies any commonwealth can go to war, but more importantly, “the prince” where he has “the natural order” according to Augustine, and all authority is given to him. This is further supported by Aristotle’s Politics ((1996), Page 28): ‘a king is the natural superior of his subjects.’ However, he does later emphasise to put all faith in the prince is wrong and has consequences; a thorough examination of the cause of war is required along with the willingness to negotiate rival party (Begby et al (2006b), Page 312& 318). This is supported by the actions of Hitler are deemed unjustly. Also, in today’s world, wars are no longer fought only by states but also non-state actors like Al-Queda and ISIS, showing Vittola’s normative claim on authority is outdated. This is further supported by Frowe’s claim that the leader needs to represent the people’s interests, under legitimate authority, which links on to the fourth condition: Public declaration of war. Agreed with many, there must be an official announcement on a declaration of war (Frowe (2011), Page 59-60&63). Finally, the most controversial condition is that wars should have a reasonable chance of success. As Vittola reiterated, the aim of war is to establish peace and security; securing the public good. If this can’t be achieved, Frowe argues it would be better to surrender to the enemy. This can be justified because the costs of war would have been bigger (Frowe (2011), Page 56-7).

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