Write a brief summary of the theory of Porter’s Five Forces model.
An application of each of the five forces to Qantas Airlines, in which you identify whether the
existence of each force is high, medium or low, providing an overall summary of the industry’s
attractiveness regarding profitability.
Your opinion on the usefulness and limitations of the five forces model, using an academic
article of your choice, and the analysis that you have undertaken of the industry environment
that Qantas Airlines is currently facing, to inform managers in creating the organization’s