Discuss the three premises on which Anderson’s long tail theory is based and summarize the research testing his idea.
Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type). Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs, and conclusion).
Please cite from book: Keller, P.K.K. L. (2016). Framework for Marketing Management. [VitalSource Bookshelf]. Retrieved from https://bookshelf.vitalsource.com/#/books/97801