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Understanding Digital Identity Formation

This competency will allow you to demonstrate your ability to conduct research into how a digital footprint is created by looking at your own personal and professional life to determine your digital identity. In addition, you will be able to examine how an organization’s digital footprint impacts their overall success.

Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Instructions
You are working for a local department store in the Operations Department. You notice that their business practices and use of technology are not up to date. One day while working, you are having a discussion about technology and identity formation with your supervisor. Your supervisor continues to explain that individuals and organizations have digital identities that are formed and impacted through various methods. Your supervisor continues, saying, “They can develop or change through social media, positive or negative press, word of mouth, and so on.”

You begin to understand that the digital footprint of a business or organization can greatly impact their success or failure due to many factors, including the rapid dissemination of information that can occur digitally.

Your supervisor, through the course of the discussion, acknowledges that you are very fluent in the area of digital identity and asks you to conduct research and create a visual presentation explaining how digital identity is formed for both individuals and organizations. Your supervisor says, “This visual presentation will be presented to not only me, but company stakeholders and your coworkers in order to help them understand how identity is formed, and how to best maximize digital identity to contribute to the overall success of our store.”

Your supervisor continues, saying, “From this presentation, decision makers will be able to work on identity management and can then implement digital strategies in order to maintain or improve the store’s identity. In the end, this is intended to help increase exposure to the store, enhance the customer base, and the overall success of the store. The visual representation should be interactive and informative and can be presented in any visual format that you choose.”

For this research and presentation, you are to reflect upon and address the following topics:
What are the key methods of identity development? Consider available technology, socioeconomic status, generational issues, access to technological resources, etc.
Explain how technology and digital forums can aid in identity formation.
Consider available technology, socioeconomic status, generational issues, access to technological resources, etc.
Are there differences between identity development in the digital world and in the physical world?
As technology improves and changes, what are some things that individuals and organizations do to impact change and development in the digital age?
How can individuals change the course of action for organizations and their digital footprint?
How is the digital identity of your store in the above scenario formulated, and what impact might that identity have on the overall success of the store?

Sample Solution

It is also evident from in-depth analysis of the Chairman’s report published in the annual report of Access Intelligence that the company wants to provide integrated solution for communication. The company has also been focusing on increasing quality contracts and release loss making contracts. This is one of the most important reasons where there were sales decline in the year 2017. Since the company wants to make product for the future ; it is aiming to develop product which shall enable to disrupt the reputation & Communication management industry which will help to augment the artificial intelligence capabilities, for recommending clients with the most suitable communication strategy and at the same time building communication platforms for the future. The company is also well aware of the different kinds of risk that they are exposed such as competitive, liquidity and credit risk. Key personnel risk and capital risk both are also seeking attention of the brand. It is for mitigating these risks, the management team of Access Intelligence takes appropriate measures such as risk in the product that they are marketing. This shall enable them to become market leader in the industry segment , grow the sales team across the group in a controlled manner and also putting emphasis on training and development of the personnel. As a measure for the credit risk, the company constantly tracking the clients for payments. In order to mitigate the capital risk, Access Intelligence is disposing non-core assets and makes a proper investment decisions through incorporating various techniques for evaluating the investments in projects. Therefore, Access Intelligence is aiming for developing product which shall enable to provide an integrated automated and decision making capability based on communication software products, power of artificial intelligence and through machine learning. This will enable to disrupt the industry by empowering clients with cutting edge communication management product for managing brands. So by enabling a competent product development and proper emphasis on sales force, the company is aiming to deliver best value for the investor’s investment in the company.
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