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Using MS Excel in Logistics Activities

The text (Murphy & Knemeyer, 2018) indicates that a spreadsheet is the most relevant software package for logisticians, and the assigned article (Bartolacci, LeBlanc, Kayikci, & Grossman, 2012) provides some real-life, practical examples of how Excel is applied in logistics. It is customary to use MS Excel in calculation of shipment volumes, weights, and costs. Our assignment this week provides a valuable introduction to the capabilities and applications of MS Excel in logistics..

Scenario:

Oracle Corporation is building a large new campus for cloud computing support in Austin, Texas. They have selected Dell Computer Corporation, located in neighboring Round Rock, Texas, to supply various devices for the campus. The distance from the Dell facility to the Oracle campus is 35 miles. The specified shipping mode is by truck, which costs three cents per pound, per mile. Oracle has requested that all shipments be made in 40-foot containers with interior dimensions of 40 ft. long, 8 ft. wide, and 8 ft. 6 in. high. A container weighs 8,000 pounds and has a maximum payload (cargo weight) of 55,126 pounds. Oracle intends to leave the containers at their location as secure storage during the startup stage of their operations. Because the containers will serve as mini-warehouses, adequate room to move around inside the container is needed. Dell will construct lightweight, inexpensive wooden shelving for storage instead of using pallets. This requirement will limit the useable volume of the container to 80% of its normal maximum.

The order is summarized in the following table:

In your Using MS Excel in Logistics Activities assignment, enter the data provided in the scenario into a simple Microsoft Excel spreadsheet. In your spreadsheet,

Calculate the total volume of the products.
Calculate the total weight of the products.
Calculate the total weight of the shipment (ignore the shelving).
Determine the number of 40-ft containers required to ship the order.
Calculate the total shipping cost from the Dell plant to the Oracle campus.

Sample Solution

UK Code of Non-broadcast Advertising and Direct & Promotional Marketing is the bible for non-broadcast advertisements, direct marketing communications and sales promotions. The self-regulatory system contains three bodies: The Advertising Standards Authority (ASA), the Advertising Standards Board of Finance (ASBOF) and the Committee of Advertising Practice (CAP). The guidelines that are laid out are there to ensure the wellbeing of the consumer. These include rules such as; managing consumer anxieties, ‘Marketing communications must not cause fear or distress without justifiable reason. Marketers must not use a shocking claim or image merely to attract attention.’ (CAP,2020), minimising consumer harassment, ‘Marketers must not make persistent and unwanted marketing communications by telephone, fax, mail, email or other remote media.’ (CAP,2020) and to avoid deceiving the consumer, ‘Marketing communications must not mislead the consumer by omitting material information, by hiding material information or presenting it in an unclear, unintelligible, ambiguous or untimely manner.’ (CAP,2020). This essay has homed in on these specific laws as when applied to the online/digital advertising sector they become three of the most important to protect the consumer from harassment, fear mongering and deceit. Control over the digital world is close to impossible meaning its vital to take great care before releasing an advert into the world; One case study saw Dolce & Gobbana 2007 banned ‘gang rape’ (E-News, 2015) advert (Figure 1) resurface online in 2015 causing an immense wave of backlash and stigma for the brand. On the other hand some brands create adverts with the intention of being banned as the publicity can sometimes be far greater than the reach of the initial advert; an example of such was Iceland’s 2018 Christmas Ad which was knowingly in breach of political advertising rules dictated by the 2003 Communications Act, but in the process created a media storm and, subsequently, publicity greatly exceeding th
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