2023 Superbowl Ad Analysis

1. One page each: Select two Superbowl ads from THIS YEAR’S SUPERBOWL, one that you think provided a strong investment and one that you feel was a
   waste of money/effort.
2. Write a mini brief for each one, including:
   -Objective
   -Target Audience
   -Key Message
   -Why do you think that the ad works/does not work
3. For the ad you liked: How would you have convinced your client to spend a ton of money on THIS ad in particular?
4. Include links to the ads.

Sample Solution