Theoretical Underpinning

Summary
This assignment builds on your learning from the class workshop tasks, seminars and
lectures. You will need to apply the taught content of the module to your work.
Assignment Description
Working individually, select a current or proposed creative media franchise, individual, or artefact to
analyse and evaluate. Assess your choice against the elements discussed in the module.
Learning Outcomes Assessed by this Assignment
This assignment assesses the following module learning outcomes:
You should consider your choice carefully, so you can consider the following aspects in your
assignment.

1. Where has this project originated? What social, political, economic, cultural and historical
   factors can you identify that inspired its creation or the creation of some of its elements?
2. Evaluate the successful of this project, or its lack of success. Identify evidence-based reasons
   as to why it has or hasn’t succeeded.
3. Assess the opportunities for creativity in your choice, from the inception of the idea, to the
   opportunities afforded to readers, participators, audiences, viewers, or users. How is this
   creativity organised and structured?
4. Identify and define the relationship between creativity and commercial opportunity within
   your chosen focus. How are participators encouraged to develop content? Who benefits from
   that content development? How?
5. What theoretical underpinning, from the module content, can you make use of to explain the
   creative processes at work in your chosen study?
   You should agree your choice for this assignment with your tutor.
   Please be aware, you can choose to assess your own creative practice.
   This assignment accounts for 100% of this module’s marks.
   Learning
   Objective
   Description Assessed in
   this
   assignment?
   LO1: Describe the interplay of social, political, economic, cultural and
   historical factors in the context of the creative industries and creative
   practice.
   [YES]
   LO2: Illustrate the historical and theoretical frameworks related to the
   creative industries.
   [YES]
   LO3: Describe the conceptual debates around the definition of creativity
   and the creative industries.
   [YES]
   LO4: Identify some of the tensions and possibilities in the relation
   between commerce and creativity, and the related issues in creative
   labour.
   [YES]

Sample Solution