828 V5 BZC Marketing

The following post has two assignments namely;

1. 828 V5 BZC Marketing

Adam recently took a class on marketing principles and learned various key concepts on BZC marketing including market scenario analysis using SCs framework. marketing strategy formulation using segmentation, targeting and positioning and marketing strategy implementation using 4P's framework. He applied for a job as Marketing Director in a 828 company and was sure of getting a job offer. Surprisingly he was stumped at many questions asked by interviewers on how he would need to customize the concepts of 82C marketing for application in 828 markets. He had never thought the two were different. Help Adam understand how 82C marketing differs from 828 marketing. Give examples.

2.How Nike and Zara manage their processes and operate their supply chains

Compare and contrast how Nike and Zara manage their processes and operate their supply chains to deliver value to customers through lean and/or agile approaches.