Choose a branded product of any UK company (For example Walkers Crisps, Dyson Vacuum Cleaner)
that is widely marketed in the UK at the moment but not yet available in one of the following nations: 1) India,
2) China, 3) Brazil, 4) Indonesia, 5) Russia, or 6) Republic of South Africa and discuss which elements of the
marketing mix that you think are important to keep fairly standard and those it may be necessary to adapt when
marketing that product in one of your chosen nations. Give reasons for each of your decisions. Discuss only
4Ps (Product, Price, Place, and Promotion) in your answer.
Sample Solution