- Analyse the competitive forces in the food retailing industry in the UK taking account of the variety of players from small independents to the largest chains.
- How does this help you explain the competition in food retailing which exists on Mill Road and in the area surrounding ARU in Cambridge?
B STRATEGIC RESOURCES & CAPABILITIES (25%)
- Choose ONE of the independent food shops near the ARU Campus in Cambridge, for example on Mill Road. Analyse their resources and capabilities.
- Use the VRIN model to help you, explain how they thrive (or struggle) in competition with the other local independents and with supermarkets.
C STAKEHOLDERS (25%)
- Prepare a stakeholder analysis for the Cambridgeshire Fire and Rescue Service.
- Identify two or three stakeholder relationships you consider are particularly important for the service and set out what managers should do to manage those relationships.
D BUSINESS AND CORPORATE STRATEGIES (25%)
- Analyse the change in the scope of Sainsbury’s as a corporate entity following the acquisition of Home Retail Group (Argos).
- Assess the motivation for this acquisition.
Sample Solution