A business proposal from Marriott International (A hotel development company) to City Development Limited -CDL (a real estate owner).
Purpose: Convince CDL to bring in Moxy brand (under Marriott International) as their next hotel development project in Singapore.
Current hotel properties owned by CDL managed by Marriott in Singapore: - W Hotel Sentosa - St Regis Singapore
Content: -Executive summary -Marriott Company background -Marriott Strength, Moxy brand unique selling point and its opportunity in Singapore -Current Hotel project -Financial Performance
Marriott International information: https://hotel-development.marriott.com/
Marriott annual report 2017 (use this): https://marriott.gcs-web.com/static-files/057a8e1a-a5c5-4c20-a51c-Ob2Obf8a0bc1
Moxy: http://moxy-hotels.marriott.com/en/hotel-development
Sample Solution