A case study on Snapchat on cases where it leads to motivation failures and coordination failures
Do a case study on Snapchat on cases where it leads to motivation failures and coordination failures. Motivation failure could be caused by a lack of ethical leadership, misalged incentives, etc. Coordiantion failures could be result of lack of transparency, ineffective leadership, etc. Talk about motivation and coordination within organization instead of user’s perspective,
Sample Answer
Snapchat: A Case Study in Motivation and Coordination Failures
Snapchat, once a darling of Silicon Valley, has faced numerous challenges in recent years. While the platform has undoubtedly revolutionized social media, it has also experienced significant setbacks, often stemming from internal organizational issues related to motivation and coordination.
Motivation Failures
1. Lack of Clear Vision and Strategy:
- Inconsistency in Product Direction: Snapchat has struggled to maintain a consistent product vision, frequently pivoting between different features and strategies. This lack of clear direction can lead to confusion and demotivation among employees.
- Misaligned Incentives: Employees may be incentivized to focus on short-term metrics like user growth, rather than long-term strategic goals. This can lead to suboptimal decision-making and a decline in product quality.