A Content Analysis on the #KickItOut Campaign

– a general public.
Literature review

  • Explain the history of racism in sport and filter this through to football and also racism in football in England.
  • Discuss any theory on race and which theory your study is adopting (i.e. critical race theory).
  • Discuss research on social media and racism in sport.
  • Discuss the anti-racism campaign of KickItOut.
    THROUHGOUT THIS YOU NEED TO SHOW HOW YOUR STUDY DIFFERS IN TERMS OF WHAT MAKES
    IT UNIQUE (E.G. USE OF SOCIAL MEDIA)
    Methods
    Content analysis(method)
  • Highlight how you used twitter as your online platform to conduct content analysis of racism in football, also
    explain why.
  • Explain why you chose to use content analysis.
  • Stress how you used the search term #KickItOut and other terms associated with this campaign.
  • Highlight how long you searched through Twitter (i.e. was it a weeks worth of content?) and why you did this
    time period.
  • Provide your inclusion and exclusion criteria (e.g. you did not include comments that were made by the official
    body responsible for the #KickItOut campaign).
  • Comments retrieved where then put into a folder for analysis for future.
    Discuss how you then analysed these comments – was this inductively (i.e. created themes based of your
    study findings) or deductively (i.e. you used previous literature and then used categories found there and
    connected your themes to theirs).

Sample Solution