Chapter 1
Which metaphor of theory do you find the most helpful--theory as net, a lens, or a map? Why? Come up with another image that you can use to explain to a friend what this course is about? Show an image of two people communicating and explain about communication.
Chapter 2
Compare Glenn Sparks' and Marty Medhurst's approaches to the Clydesdale commercial. Which analysis makes the most sense to you? Why?
Chapter 3
All theories involve trade-offs; no theory can meet every standard of quality equally well. Of the 12 criteria discussed, which two or three are most important to you? Which one is least important.
Chapter 4
The map in Figure 4-1 represents seven traditions in the field of communication theory. In which region do you feel most at home? What other areas would you like to explore? Where would you be uncomfortable? Why?
Sample Solution