A Major Hotel Brand

Order DescriptionIn today’s lodgin" rel="nofollow">ing Industry, there are a wide range of great hotel / motel brands that work tirelessly to deliver their products and services to the customer segments they serve. choose one (1) major hotel/motel brand (global brand, regional brand, or boutique brand) and conduct an in" rel="nofollow">in-depth research study. This could be a brand you currently work for, a brand you want to work for one day, and a brand you are in" rel="nofollow">interested in" rel="nofollow">in learnin" rel="nofollow">ing more about. Write a five to six (5-6) page paper in" rel="nofollow">in which you: Provide a brief overview of the brand in" rel="nofollow">includin" rel="nofollow">ing an overview of its parent company (if applicable), age of the brand and a brief history, number of properties, average number rooms per property, an overview of the brand hallmarks, an overview of the guest loyalty program, and most recent hotel brand performance metrics (i.e., annual ADR, Occ %, RevPAR, and competitive market metrics). Determin" rel="nofollow">ine the brand organizational restructure for their properties, the role / responsibilities for each position, and whether this is the optimal structure for the brand. Analyze the Central Reservation System (CRS) used by this brand and determin" rel="nofollow">ine whether this is the optimal CRS. Explain" rel="nofollow">in your rationale. Analyze the Revenue Management System used by this brand and determin" rel="nofollow">ine if this is the optimal system. Explain" rel="nofollow">in your rationale. Use at least three (3) quality references.