° 2. SWOT Analysis
oc Analyze the internat strengths and weaknesses of your product and your company. What about your product or
company is valuable; what is your competitive advantage: what are your weaknesses.
oc Analyze the external environment and factors in the environment that are opportunities, and those that are threats.
- 3. Marketing Objectives
oJ Identify what is expected to be accomplished. (objectives) through marketing activities, (remember, objectives must be
SMART).
- 4. Target Market Strategy
oJ Discuss your target market and the variables that you will use to identify this market. (example: demographic.
geographic, psychographic, buying behavior, etc.).
I Identify your strategy—will you target the entire market or a concentrated segment with a single marketing mix. or will
you target multiple segments and develop multiple marketing mixes.
Sample Solution