a) Select an opinion article about a marketing case, from an interview, to an article, in national or international magazines such as (among others) Marketer, Executive Digest, Human Resources, Vision ... newspaper articles such as Economic,Newspaper from Business Insider, Financial Times to scientific papers from academic publications such as Harvard Business Review (physical or online publications). This article cannot exceed 3 pages, and must have been published in the last 3 years; b) Make a critical assessment of the selected document,bridging the gap between the topics of the article and the concepts taught in class.
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