The dean of the business school at a major university in your state has contacted students in your class to
develop a plan for improving its national ranking among business schools. The school recently dropped 10
places in the rankings, and the dean wants to restore the school’s perceived luster. The dean provided
the following list of variables on which the national ranking is based.
Written assessment by deans from peer institutions on a scale of 1 to 5
Written assessment by corporate recruiters on a scale of 1 to 5
Average grade point average (GPA) of incoming students
Acceptance rate of student applications (a lower percentage is better)
Average starting salary of the school’s most recent graduates
Percentage of graduates employed on the date of graduation
Percentage of graduates employed three months after graduation
Average Scholastic Aptitude Test (SAT; for the undergraduate program) and Graduate Management
Admission
Test (GMAT; for the MBA program) scores for entering students
The business school has a goal of improving its ranking by 10 places in two years. Brainstorm ideas and
develop a 10-point action plan that will list the steps the dean can take to achieve this goal. To develop the
plan, think carefully about actions the school might take to improve its ranking on any or all of the measured
Sample Solution