Activism and Protest in the Information Age

Activism and Protest in" rel="nofollow">in the Information Age Order Description Explore and assess the digital communication ecology of an activist campaign. You are asked to pick an ongoin" rel="nofollow">ing campaign and to explore and assess its digital communication ecology, that is, the use of different digital media to sustain" rel="nofollow">in communication and organization structures. The campaign may be part of migrants’ rights, femin" rel="nofollow">inist, patients’ or another in" rel="nofollow">instance of issue-based activism. The campaign may have been launched by an organization (e.g., an NGO like Greenpeace) or by a group of people or an in" rel="nofollow">individual not necessarily lin" rel="nofollow">inked to an organization in" rel="nofollow">in a social media device (e.g., a hashtag on Twitter, a group on Facebook). Your report should be structured as follows: 1. Describe the campaign and provide in" rel="nofollow">information on its origin" rel="nofollow">ins, objectives and targets 2. Consider which digital media are used within" rel="nofollow">in the campaign, how they are used and how you would maximise publicity 3. Reflect on the strength and weaknesses of this digital communication ecology and its role in" rel="nofollow">in achievin" rel="nofollow">ing the objectives of the campaign 4. Consider how you would judge the success of the overall campaign 5. The task is designed to encourage critical reflection on the efficacy of the social media strategies analysed durin" rel="nofollow">ing the course of the module. Students are encouraged to be creative when addressin" rel="nofollow">ing poin" rel="nofollow">int b) e.g. proposin" rel="nofollow">ing hashtags, ideas for viral videos, and logos.