Advertisement Analysis

1. Choose a prin" rel="nofollow">int advertisement that has been used within" rel="nofollow">in the last 12 months from a popular American magazin" rel="nofollow">ine that illustrates what Tuchman terms “pictures of perfection and goals of happin" rel="nofollow">iness” and then answer the followin" rel="nofollow">ing questions in" rel="nofollow">in a sin" rel="nofollow">ingle unified essay. You must attach a copy of the ad to your essay. This should come after your works cited page. 2. Identify the ad’s core argument. What claims does it make? Are these claims plausible? Helpful? Harmful? 3. Who is the target audience? How can you tell? 4. What is/are the theme(s) of your advertisement? 5. What current issues/stereotypes are revealed in" rel="nofollow">in your advertisement? What type of controversy/stereotypes does it convey or promote? Who does it impact? Why? In what way? What are the short-term and long-term effects of such advertisin" rel="nofollow">ing on society and the in" rel="nofollow">individual? 6. What is the underlyin" rel="nofollow">ing message to consumers? What does it say about American culture? Our values? Belief systems? 7. Usin" rel="nofollow">ing the ad you have selected, locate and analyze as many of the 15 Basic Appeals mentioned by Jib Fowles in" rel="nofollow">in the handout “Advertisin" rel="nofollow">ing’s Fifteen Basic Appeals”. Which do you thin" rel="nofollow">ink are conveyed in" rel="nofollow">in your advertisement? Explain" rel="nofollow">in. How do they function to communicate the ad’s core argument? Remember to in" rel="nofollow">introduce Jib Fowles to your audience and explain" rel="nofollow">in who is he / why he is credible.