Choose an advertisement on television, on the radio, on the Internet, or in print.

Describe, deconstruct, and analyze the advertisement by answering the following items:

• Where did you find the advertisement ?
• Briefly describe the scenario depicted in the advertisement.
• What product is advertised?
• Who is the audience for this advertisement? How do you know this?
• Identify the main claim in the advertisement.
• Is the claim credible? Why or why not? Use class terminology to explain.
• What might make the claim more credible? What might make it less credible?
• How does the author use rhetorical strategies to sell this product to its audience?
• Does the advertisement reveal any cognitive biases? Which ones and how?

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