Advertisement: Analyzing visual argument
check the in" rel="nofollow">instruction for the research paper below:Please write a research paper (4-page min" rel="nofollow">inimum) and submit onlin" rel="nofollow">ine. Your research paper will have a Works Cited that will not be part of the page count. (4 pages + Works Cited = 5 pages total). You must have at least three sources from reputable sites. Works Cited must be in" rel="nofollow">in MLA 7th edition format.
Topics: Visual Media Analysis on an advertisement or pain" rel="nofollow">intin" rel="nofollow">ing.
Please see the chapter in" rel="nofollow">in The West Guide on ANALYZING VISUAL MEDIA for complete in" rel="nofollow">instructions. Also, read the sample papers in" rel="nofollow">in the book and the modules.
For your fin" rel="nofollow">inal paper, I am askin" rel="nofollow">ing you to choose your own ad or pain" rel="nofollow">intin" rel="nofollow">ing, or an ad spoof from
Adbusters.com (or another ad of your choosin" rel="nofollow">ing). Follow the lin" rel="nofollow">ink from the module. You will then write an analysis of this ad usin" rel="nofollow">ing the checklist I have attached in" rel="nofollow">in the Checklist module section.
1. Choose ad. In choosin" rel="nofollow">ing your ad you must be familiar with the origin" rel="nofollow">inal ad
that is bein" rel="nofollow">ing spoofed or made fun of so that you understand the joke and how
to explain" rel="nofollow">in it.
2. Pay particular attention to the West Guide Chapter "Analyzin" rel="nofollow">ing Visual Arguments" in" rel="nofollow">includin" rel="nofollow">ing the sample student paper at the end for an example of how to argue your paper.
a. Use one of the Seven Introduction Strategies described on pp. 189-195 of The West Guide.
THEN: Start with a brief physical description of the ad and what we're lookin" rel="nofollow">ing
at.(Pretend I can't see it and am unfamiliar with the ad).
b. Quickly get to the "thesis" of the ad. What in" rel="nofollow">information is bein" rel="nofollow">ing presented
and what poin" rel="nofollow">int is the artist/advertiser tryin" rel="nofollow">ing to make? What visual elements
of the ad (and any text) are there and how do they help make the poin" rel="nofollow">int? Who is
the in" rel="nofollow">intended target audience?
c. How does the ad compare to the origin" rel="nofollow">inal?
d. Is this a successful argument? Has the ad maker convin" rel="nofollow">inced you of his or her
thesis/poin" rel="nofollow">int? Would it be convin" rel="nofollow">incin" rel="nofollow">ing to its target audience?
e. Review my checklist so that you haven't forgotten to discuss any elements.