How does advertising work? You might think that advertising does not work on you but if you think about it, you can probably come up with at least one product you tried because of advertising, or one store you checked out. If advertising did not work, there would not be advertisements everywhere and companies would not invest so heavily in advertising. Advertisers use a number of techniques to persuade such as celebrity endorsements or claims of limited supply. There is a current product being advertised on TV where you are told to call in the morning or the evening based on the first letter of your last name in an effort to establish the exclusivity of the product. Write about one current advertisement and indicate at least three techniques being used in the ad to promote the product. To earn full credit for this activity, you must also comment on another post indicating how effective you think the ad described is.
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