Advertising

"Manuel Gamio on a Mexican-American Family and American Freedom (ca. 1926)" [see file attached]. This week's documents demonstrate how consumer culture dominated what it meant to be "new," "independent," and even "American" during the 1920s. What advertising techniques are used to promote consumer culture in Photoplay? What are Manuel Gamio's observations of the Santella family and family tensions in the New Era?

fill out the iRead Sources Worksheet.
Learning Objectives:

  1. Analyze historical sources with the A-C-A-P-S questions.
  2. Evaluate the role of advertising, movies, and consumer goods in American culture during the 192

Sample Solution