As the owner of the retirement complex from the U2 DB, you are trying to help the large health care organization market toward your homeowners.
Discuss the following: What would you do to help the large health care organization market its services to your homeowners?
What issues do you foresee during the process of building a trusting relationship between your homeowners and the health care organization? Do you see this creating any trust issues between you and your homeowners? Explain. Once trust is established, how difficult do you believe it will be to maintain the loyalty of your homeowners to the health care organization and to you?
What can be done to help ensure that the relationship between the two entities continues?
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