Companies often use celebrities and personalities to boost their image. In this discussion, imagine you are the Head of Marketing for Tesla, and you want to convince the 25-50 demo to buy your cars.
- Which person would you choose to build an advertising campaign around? Why?
- What channels would you use to reach your target demo? How would you use your celebrity?
- How can a spokesperson enhance a marketing campaign? What are the important considerations? Give an example.