Read each of the resources and articles provided and provide a 150-200 word summary of
each article and how they connect or further explain the allocated topic. You can also choose
to focus on one article per section but no more than two to bring about your summary
responses. Tell us how the reading relates to the advertisement industry in Canada, North
America or other places in the world (specify).Was there an aspect of any of the readings that
interested, troubled, or confused you? What is happening in the current advertising landscape
that you would like to add to the conversation? Make sure to highlight intersectionalities that
exist or we can weigh in on this summary.

1. Advertising in Historical Perspective ( 250 WORDS)
   Pope, Daniel. “The Advertising Industry and World War I,” The Public Historian, Vol. 2 No. 3 (Spring
   1980), pp. 4-25.
   Griffith, Robert. “The Selling of America: The Advertising Council and American Politics, 1942-1960,”
   Business History Review, Volume 57, Number 3, (Fall 1983), pp. 388-412.
   SUMMARY RESPONSE:
2. The Origins of Consumer Society. ( 250 WORDS)
   Ascher, Carol. “Selling to Ms. Consumer,” in Donald Lazerre (ed). American Media and Mass Culture.
   (Berkeley, Los Angeles, London: Univeristy of California Press, 1987), pp. 43-52.
   Strasser, Susan. “The Alien Past: Consumer Culture in Historical Perspective,” in Turow and McAllister,
   pp. 25-37.
   Video: Shop til You Drop: The Crisis of Consumerism, 2010, 52 mins.
   SUMMARY RESPONSE:
3. Theorising Advertising ( 250 WORDS)
   Williams, Raymond. “Advertising: The Magic System,” in Turow and McAllister, pp. 13-24.
   Schudson, Michael. “Advertising as Capitalist Realism,” in Turow and McAllister, pp. 237-255.
   Kelly, Aiden, Katrina Lawlor, and Stephanie O’Donohue, “Encoding Advertisements: The Creative
   Perspective,” in Turow and McAllister, pp. 133-149.
   SUMMARY RESPONSE:
4. Commodifying Race ( 250 WORDS)
   Steele, Jeffrey. “Reduced to Images: American Indians in Nineteenth-Century Advertising,” in Jennifer
   Scanlon (ed). The Gender and Consumer Culture Reader, (New York: New York University Press,
   2000), pp. 109-127.
   McClintock, Anne. “Soft-Soaping Empire: Commodity Racism and Imperial Advertising,” in Jennifer
   Scanlon (ed). The Gender and Consumer Culture Reader, (New York: New York University Press,
   2000), pp. 128-152.
   Watts, Eric King; and Mark R. Orbe, “The Spectacular Consumption of ‘True’ African American
   Culture,” in Turow and McAllister, pp. 256-274.
   SUMMARY RESPONSE:
5. The Gendered Consumer( 250 WORDS)
   Frith, Katherine; Ping Shaw, and Hong Cheng, “The Construction of Beauty: A Cross-Cultural Analysis
   of Women’s Magazine Advertisements,” in Turow and McAllister, pp. 193-206.
   Katz, Jackson. “Advertising and the Construction of White Masculinity,” in Gail Dines and Jean Humez
   (eds), Race, Gender and Class in Media (California: Sage Publications, 2003), pp. 349-358.
   Avery, Jill. “Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending,”
   International Journal of Research in Marketing, No. 29, 2012. pp. 322-336
   Video: Codes of Gender, 2009, 45 mins.
   SUMMARY RESPONSE:
6. Queering Advertising ( 250 WORDS)

• https://fairplayforkids.org/author/ccfc/
• https://www.youtube.com/watch?v=tMaRsR7orTk
  Sender, Katherine. “Evolution, Not Revolution,” in Sender. Business, Not Politics: The Making of the
  Gay Market (New York: Columbia University Press), pp. 24-63.
  Clark, Danae. “Commodity Lesbianism,” in Henry Abelove (ed.) The Lesbian and Gay Studies Reader
  (New York: Routledge, 1993), pp. 186-201.
  Smith, Elizabeth A. and Ruth E. Malone, “The Outing of Philip Morris: Advertising Tobacco to Gay
  Men,” in Turow and McAllister, pp. 159-170.
  SUMMARY RESPONSE:

1. Advertising to Kids ( 250 WORDS)
   Jacobson, Lisa. “Heroes of the New Consumer Age: Imagining Boy Consumers,” in Jacobson, Raising
   Consumers: Children and the Mass Market in the Early Twentieth Century (New York: Columbia
   University Press, 2004), pp. 93-126.
   Coulter, Natalie. “From the Top Drawer to the Bottom Line: The Commodification of Children’s
   Cultures,” in Leslie Regan Shade, Mediascapes: New Patterns in Canadian Communication 4
   th Edition
   (Toronto: University of Toronto Press, 2014), pp. 409-426.
   Schor, Juliet. “Empowered or Seduced? The Debate About Advertising and Marketing to Kids,” in
   Schor, Born to Buy: The Commercialized Child and the New Consumer Culture, (New York and
   Toronto: Scribner, 2004), pp. 177-188.
   Video: Consuming Kids: The Commercialization of Childhood, 2008, 67 mins
   SUMMARY RESPONSE:
2. Political Advertising ( 250 WORDS)
   Hardy, Bruce W. “Political Advertising in US Presidential Campaigns: Messages, Targeting, and
   Effects,” in Turow and McAllister, pp. 312-327.
   Rose, Jonathan. “Government Advertising and the Creation of National Myths: The Canadian Case,”
   International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 8 No. 2 (January 2003), pp.
   153-165.
   Dickinson, Greg. “Selling Democracy: Consumer Culture and the Citizenship in the Wake of
   September 11,” in Turow and McAllister, pp. 295-311.
   SUMMARY RESPONSE:
3. Over-Consumption and Green Consumerism ( 250 WORDS)
   Jhally, Sut. “Advertising at the Edge of the Apocalypse,” in Turow and McAllister, pp. 416-428.
   Schmuck, Desiree et al., “Misleading Consumers with Green Advertising? An
   Affect-Reason-Involvement Account of Greenwashing Effects in Environmental Advertising,” Journal
   of Advertising Vol. 27 No. 2, 2018, pp. 127-145.
   Kwon, Kyeongwon et al., “From Green Advertising to Greenwashing: Content Analysis of Global
   Corporations’ Green Advertising on Social Media,” International Journal of Advertising, 2023.
   SUMMARY RESPONSE:
4. Selling War. ( 250 WORDS) ( 250 WORDS)
   Alexander, James Rodger. “The Art of Making War: The Political Poster in Global Conflict,” Holsinger
   M. Paul and Mary Anne Schofield, Visions of War: World War II in Literature and Culture (Bowling
   Green, Ohio: Bowling Green University Press, 1992), pp. 96-113.
   Hart, Sue. “Madison Avenue Goes to War: Patriotism in Advertising During World War II,” in
   Holsinger and Schofield, Visions of War: World War II in Literature and Culture (Bowling Green, Ohio:
   Bowling Green University Press, 1992), pp. 114-126.
   Giroux, Henry. “War on Terror: The Militarising of Public Space and Culture in the United States,”
   Third Text, Vol. 18 (June 2004), pp. 211-221.
   SUMMARY RESPONSE:
5. Advertising Out of Bounds ( 250 WORDS)
   Ruskin, Gary, and Juliet Schor, “Every Nook and Cranny: The Dangerous Spread of Commercialized
   Culture,” in Turow and McAllister, pp. 410-415.
   Andrejevic, Mark. “The Work of Being Watched: Interactive Media and the Exploitation of
   Self-Disclosure,” in Turow and McAllister, pp. 385-400.
   Leonard, Devin. “Nightmare on Madison Avenue: Media Fragmentation, Recession, Fed-Up Clients,
   TiVo – It’s All Trouble, and the Ad Business is Caught up in the Wake,” in Turow and McAllister, pp.
   150-158.
   SUMMARY RESPONSE:
6. Resisting Consumerism ( 250 WORDS)
   Harald, Christine. “Pranking Rhetoric: Culture Jamming as Media Activism,” in Turow and McAllister,
   pp. 348-368.
   Klein, Naomi. “Local Foreign Policy: Students and Communities Join the Fray,” in Turow and
   McAllister, pp. 369-379.
   SUMMARY RESPONSE:

Share on Facebook

Tweet

Follow us