1 Briefly discuss the country you are analysing:
- Geographic location and environment
- Economic and political system
- Demographics (population size, profile)
- Culture
Judicial system
1 Briefly describe the country’s judicial system with the emphasis on the business laws and regulations
Governing Bodies / Organizations
1 Clearly indicate what are the laws/regulations as well as organizations (or government bodies) regulating the advertising environment in the country. In other words, indicate who are the regulators and what are their powers.
Specific Laws
4 Identify and analyse specific areas of regulation in the chosen country. In other words, What are the rules: - are there prohibitions or regulations for advertising of specific products/ services (e.g., tobacco, alcohol, food, guns, lotteries, gambling, etc.) or to a certain population segment (e.g., minors)
- are there any methods of advertising that are regulated (e.g., misleading advertising, false advertisings, comparative advertising, bait and switch, etc.)
- are there regulations related to the advertising channels (e.g., are there any regulations in regards to billboards – where can they be placed, how big should they be, etc.)
Sample Solution