Air and Maritime Transport/Airline Performance Analysis

Instructions

You are required to complete and submit a 2000 word (maximum) report by 1700 Oman time on Thursday 12th November according to the guidelines below.

  1. Analyse the performance of the air transport industry over the last five years (400 words maximum) (20% of marks)

For an airline of your choice (but NOT Cathay Pacific Airways):

  1. Describe the main product portfolio of the airline along with ownership and governance. (400 words maximum) (20 % of marks)
  2. Using annual reports and other information, analyse the financial performance of the airline over the most recent two years for when data are available. You must include passenger, freight and other revenue generating activities. (400 words maximum) (20% of marks)
  3. Identify and analyse five ways in which your chosen airline has responded to the impact of the Covid19 pandemic in 2020 to ensure financial viability of its operations. (400 words maximum) (20% of marks)
  4. Your report must have a Title page, Executive Summary (150 words advised), Table of Contents, Introduction (200 words maximum), Main body (points 1-4), Conclusion & Recommendations (200 words maximum), Bibliography. The report must be properly referenced and written in a professional style. All Tables and Figures should be placed in the Appendix. The strict word count of 2000 words commences at the Introduction and ends after the Conclusions & Recommendations. (20% of marks)

Descriptive details of Assignment:

Name: Airline Performance Analysis
Type: Individual
Format: Written Paper - report
Length: Maximum 2,000 words – allocated as above
Referencing style: Harvard
Submission deadline: Thursday 12th November at 1700 (Oman time)
Submission type: Turnitin
Submission format: PDF or MS word document
Weighting: 50% of the module

Recommended reading/ online sources:

IATA Economics, Airline websites & other sources mentioned in lectures. Newspaper and magazine articles (section 4). Key chapters in text book

Key Dates:

26/10/2020 Coursework set
12/11/2020 Submission date
10/12/2020 Expected feedback return date (should be no later than 4 weeks after submission and should detail method of feedback return e.g. on Blackboard, scripts handed back through coursework office, etc.)

Submission Details:

• online on Blackboard by 1700 on 12th November.
Marking Rubric:

The following mark allocation (related to 1-5 above) will be used in the Gradeform on Blackboard:

Air Transport Industry Performance (20%)
Airline Product portfolio (20%)
Airline Financial Performance (20%)
Airline’s Response to Covid 19 Pandemic (20%)
Style, format and Professionalism (20%)

These will be graded according to the mark ranges below where the work assessed exhibits the following characteristics:

100 – 80%
Unique or insightful work, which is either of publishable quality in a reputable journal or attains the professional standards expected for the discipline, or; work which displays a critical awareness of the principles and practices of the discipline. Thorough comprehension of the assessment’s requirements, fully realises learning outcomes for the assessment and develops them far beyond normal expectations.

70 – 79%
Displays an individual perspective which is supported by reasoning or evidence. Insightful, logical and articulate, demonstrates a comprehensive coverage of subject matter, engagement with scholarship and research, very good analytical/creative ability. Surpasses the intended learning outcomes.

60 – 69%
Sound and well thought out, organised, secure knowledge of subject, appropriate use of critical references, realises the intended learning outcomes broadly, well expressed, good analytical/creative skills.

50 – 59%
Displays adequate use of critical method but may be poorly argued. Adequate or routine knowledge of subject. Evidence is referred to but there may be inconsistencies in the way it is used. Clear evidence that learning outcomes are being achieved.

40 – 49%
Competent but largely descriptive in approach. Displays understanding of subject with some limitations e.g. an element may be missed. Evidence that learning outcomes are being achieved.

30 – 39%
Evidence that some learning outcomes have been achieved or most learning outcomes achieved partially. Although work may include brief signs of comprehension, it contains basic misunderstandings or misinterpretations, demonstrates limited ability to meet the requirements of the assessment.

29% and below
Brief, irrelevant, confused, incomplete. Does not come close to meeting the required learning outcomes.

Sample Solution