1.Review Chapter 3 of your textbook. Be prepared to apply what you have read to the following ChapterCase 3 case study, “Airbnb: Disrupting the Hotel Industry" (pages 65-66 & 97-98) in your textbook.
2.Navigate to the threaded discussion, perform the analyses and answer the following. Defend your answers with a comprehensive evaluation that demonstrates clear, insightful critical thinking.
a.How was this internet startup able to disrupt the hotel industry long dominated by such as Marriott and Hilton? Explain.
b.Which of the PESTEL factors were most significant in Airbnb’s success? Explain.
3.Your initial response should be 200 to 300 words in length, include two academic resources that are properly cited.
Please Use APA format properly https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/reference_list_articles_in_periodicals.html
Sample Solution