(a) describe 1 of the eleven types of alternative strategies (Forward Integration, Backward Integration,
Horizontal Integration, Market Penetration, Market Development, Product Development, Related
Diversification, Unrelated Diversification, Retrenchment, Divestiture, Liquidation.) Then, (b) share 1 real-
life example of a company that is using that strategy. Please do not use the examples in the textbook.
Instead, find
1 real-life example on your own, and describe how that company has been using that strategy
Sample Solution