Amazon, the world’s largest online retailer and cloud-computing company, which could be hurt by tariffs on items sold through its website and components for its data centers. https://www.cnbc.com/2018/07/21/amazon-toyota-alcoa-working-to-counter-trumps-tariffs.html https://www.amazon.com/dp/B0791TX5P5/ref=ods_gw_smp_tk_030219?pf_rd_p=bff0b366-605c-401f-9a36-6a124903541f&pf_rd_r=2TQP4Y9T1PEH8EBR26N2 The final project should use the following structure, or some points will be taken off if your project did not follow the structure (Totally 100 points, 25% of your final grade). A company profile section (5 pts) Target country (China) economic, culture, and demographic analysis (5 pts) The SWOT analysis for Amazon in China (15 pts) Market audit and competitive analysis section (35 pts) Amazon Devices (*each student will choose and work on only one segment) Apps for Android Arts, Crafts & Sewing Automotive & Motorcycle Baby, Clothing & Accessories Beauty Books Boys’ Fashion Camera & Photo Cell Phones & Accessories Collectibles & Fine Art Preliminary marketing plan on Amazon’s 4 Ps (30 pts)
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