This is a paper for strategic management. The company is Amazon. You should spend the first page or so
giving background on the company, the industry, and at least of the company’s main competitors. You will need
to include three prior years of ROS (earnings/sales) for the company and one of its main competitors, so we
know whether the company has a strategic advantage over its main competitor. You should describe a few of
the company’s resources and capabilities and why or why not they could be a source of competitive
advantage. The bulk of the paper should be devoted to developing and explaining the logic of your strategic
suggestions. You need to be very specific about how the suggested strategy utilizes one or more of the
company’s strengths to take advantage of an opportunity or mitigate a threat. Minimum 4 pages.
Sample Solution