Amazon Company

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A. Global Expansion Discuss the company’s plans in terms of global expansion. Some companies are global such as McDonalds and Starbucks. It is not always smooth sailing. Target moved into Canada but is now leaving due to lackluster sales. Wal-Mart failed miserably in Germany and is facing challenges in India, yet is successful in other countries such as Mexico and Brazil. B. Update SWOT analysis At this time, you are ready to update your SWOT analysis from all the information you have learned. So update your SWOT analysis for the company. In your final report, use this updated SWOT analysis. C. Recommendations – Marketing Mix Finally, now it’s your turn. Up to this point you have been discussing what the company has been doing. Now, what recommendations do you have for the company? It’s time to recommend strategies based on your SWOT analysis. What do you think the company should do in terms of the target market and marketing mix (product, price, place and promotion)?