My target company is Amazon and my target country is Sweden.
- Respond to this question - when analyzing the value chain with a VRIO framework, what is the most important question, to begin with, and why?
- Do research on your selected company. Pick out what you would consider to be five key resources and capabilities of the company and apply the VRIO framework to them. Make sure you read the text on what constitutes a resource or capability and how to apply the VRIO framework. Include what kind of competitive advantage the resource or capability gives the organization.
- Research and analyze the competition your target company will have in your target country. Include both global and domestic competition.
A complete answer will have:
Response to #1,
A VRIO table for your company,
An explanation below the table of each resource and capability from a VRIO perspective,
A conclusion as to what competitive advantage is offered by each resource or capability in the global setting (i.e. will it give the company a competitive advantage as it competes globally), and
A summary of the competition that your company will have (or has) in your target country.
Substantiate your response with facts that are based on your research.
Sample Solution