Description
Chapter 10 and 11 that deals with foreign markets and integration, alliances, and acquisitions. Read them as they will be on your final exam.
Research and prepare a case study on Amazon's global initiatives in Europe, India, and China. Investigate Amazon's overall business strategy, investment strategy, and research and development strategy. Do you see them changing their direction overtime to protect their position and growth in these markets? Provide detail observations, opinions, and support all of your work with no less than six outside references other than your class book.
Sample Solution