American Express Question

Analyze the company’s business-level, corporate-level and international strategies. This should include an assessment of the generic business-level strategies the company is using in its lines of business, the extent and relatedness of diversification, the modes (e.g., M&A, alliances, internal development) of implementing recent diversification initiatives, and the type of international strategy implemented in various global markets. Evaluate whether these strategies fit with the company’s organizational goals, and external and internal environments and suggest changes wherever thought to be necessary.

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