Description
Section I: Introduction to the Organization
Introduce your agency in this section by highlighting the items (using subheadings) listed below. Be brief here since you will review the organization’s operations and strategies in more detail in Chapter 3. Provide subheadings and discuss the general topics listed below:
Research Proposal and Introduction Overview
Corporate name, founding date, founding leaders
Briefly identify essential events and critical incidents in the company’s history
All the avenues that are effecting the company/
Briefly discuss historical (initial) products; current products/services and the evolution to new products
Briefly describe entry into new business lines, if any
Briefly mention industry competitors
Competitive Advantage
Advocacy group/ industry regulations polical trends
Research and development program & budget
Business Level Strategy (where the moneys going)
Sample Solution