Identify an example of a contemporary social problem in an advertisement from a popular culture source
Describe what techniques the advertiser used to try to compel the viewer/consumer to (re)act e.g. to purchase a product in the advertisement,
Describe how the social problem is perpetuated, located, or exemplified within the advertisement (which may be unrelated to the advertiser’s intentions)
Conduct some research to provide support of your critical analysis of the advertisement via two sources of scholarly, peer-reviewed, sociological evidence (e.g. supporting why this type of cultural mediation is a problem – appealing to wider implications/historical context) synthesize:
Demonstrate your understanding of the main scholarly arguments used to support your position by summarizing in your own words/demonstrating the ability to relate general evidence to a more specific example (e.g. framing the advertisement as an example of a contemporary cultural issue)
Practice standard elements of style commonly used in research papers e.g. how to cite sources and write bibliographic references.
Sample Solution