INTRODUCTION (answers the questions — Who are we? What do we do,) v Give a brief company overview including the: o Current Mission o Current Vision o Current Strategic Objectives v Analyze these components against the criteria that determine a good vision and mission. Conduct a SMART analysis of the strategic objectives. (Analysis criteria provided in class lecture notes) EXTERNAL ANALYSIS (answers the questions — Where are we now?) v Extemal environmental scan o PESTEL analysis (this can be done is a chart / table format with 2-3 trends per macro-environmental segment) - Political - Economic Socio-cultural/Demographic - Technology - Ecological - Legal/Regulatory v Select three macro-environmental trends from your above analysis (no more than one trend per category) that will affect your company's strategic direction. complete a brief discussion of each explaining the impact it will have on the company. v Identify a minimum of 3 Key Industry Pressures (KIP) that are currently affecting the industry your company operates in. Complete a competitive analysis on your industry that takes into consideration the impact of each KIP on each of the 5 forces (note: some KIPS may not impact some forces but you should indicate why this is so). o Competitive / Industry Analysis — Porter's Five Forces - Industry Rivalry - Threat of New Entrants - Threat of Substitutes - Bargaining Power of Buyers - Bargaining Power of Suppliers
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