analyze an AD

analyze an AD ANALYZE AN ADVERTISEMENT (this is in" rel="nofollow">intended to be a light, somewhat fun essay) Organizin" rel="nofollow">ing your analysis: Intro paragraph (6-10 sentences): Open with a hook or attention-getter. Then describe the ad and state its target audience. End with a thesis sentence statin" rel="nofollow">ing what your essay will do. Body paragraphs (3-5 paragraphs of 6-10 sentences each): Each paragraph should analyze a different aspect of the ad. Order your observations so that the paragraphs are coherent. Thin" rel="nofollow">ink about use of color, camera angle, the text, the subject, how/where it′s portrayed, what makes it attractive, and so on. Include comments about ethos, pathos, andlogos. Make sure transition phrases open each new body paragraph, thus connectin" rel="nofollow">ing your paragraphs fluidly. Conclusion paragraph (6-10 sentences): Now, discuss how you′d improve the ad! Suggest alternatives, such as new demographics who might be excluded from the current ad, a new slogan, new design, and so on.