analyze Lululemon and one other retailer of your choice in the Athleisure market.

  analyze Lululemon and one other retailer of your choice in the Athleisure market.   For this assignment, you will analyze Lululemon and one other retailer of your choice in the Athleisure market. Lululemon established that business and is the dominant player, not only with product but customer service, location and environment. Others have now joined in, from Atheleta to Macys to JC Penney. Nike and Amazon have recently announced they will start offering product as well. Your objective is to critically compare and analyze your second company against Lululemon using the six retail strategic segments we have discussed in class, and then decide what is the Sustainable Competitive Advantage, if any of both.   use articles on Blackboard, other public information, company websites and store visits and cite your resources. Summarize your findings by concisely addressing the following questions for both companies: