Sources for Reference:
Understanding Business Strategy - Concepts Plus, 3rd Edition
Chapter 3 “Analyzing the External Environment.”
Additional references that you find
https://docs.google.com/presentation/d/1WtjUkh_xuCADAwFMpwe6GiXT9FuN20VPW40IlXy0Kmo/edit?
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To complete this Assignment, You Must:
Having read Chapter 3, discuss Porter’s Five Forces model with reference to what you know about the
the restaurant business in New York City (or wherever you may be living).
Assess the impact of macro-environmental factors (general environmental trends in society) as it relates to big
businesses (Walmart, Home Depot, McDonald’s, etc…) replacing independent small businesses in the U.S.
What are the causes and effects of such trends?
Separately, read the mini-case study at the end of Chapter 3 (page 67) entitled “The Multi-Industry Battle for
Digital Living Room Entertainment.” Answer one of the four questions posed. (Please make sure to post which
question is being answered.)
Note: Technology and its adoption (or lack thereof) move at a very rapid pace. Since the date of the textbook’s
publication, Google TV has not quite lived up to the hype. You may wish to substitute any “Smart TV”
(Samsung, SONY, LG, etc …) in its place as you read and answer the questions posed.
Sample Solution