Read "And the Soul Shall Dance" (pages 220-248) and develop a marketing strategy for a production in your town/city. While a dollar figure is not given, consider that your marketing campaign has a modest budget.
You will write a proposal addressing the following:
- How you plan to get the word out. 2. Who your audience is/will be. (What is your area like? Are there a lot of theatergoers to attract or are you going to have to sell the idea of going to the theatre in addition to selling the production?) 3. What kind of marketing materials do you anticipate and what do you envision for their design? (You do not need to create a poster but you must describe what you think the marketing materials should look like.)
Sample Solution