Apple and Samsung.

1-Critically analyze and contrast the internal and external forces which shape both companies’ strategies in the medium run and the long run.

2- You are required to use the strategic analysis frameworks and models seen in class throughout the academic year to help you in your assignment.

3-The deliverable should be a 3000 words report highlighting the key facts and describing the strategies of the two companies.

4-The analysis should also include a critical assessment of internal and external factors as well as sound recommendations to help each of them make informed decisions to successfully navigate the fierce competitive environment.

Sample Solution