Your role in the report is to represent Apple as a potential buyer. In this role, you are employed by Apple that is wanting to purchase a pre-developed PMF and
supporting tools. Apple asks you to analyze the PFM products provided by two virtual companies and select a company that fits Apple's needs. The main
task is to write a report conduct background research on Apple, including current and future projects, and then name the 2 shortlisted options and briefly
discuss their strengths and weaknesses. The report needs to conclude with your recommendation for which PMF product you think is most suitable for
Apple company. You will need to think about how you will evaluate the vendors. The evaluation approach will help you create a brief report on your company.
The report is to be written on the provided template， You may add further sections or modify the style if you wish.
Briefly describe the purpose of this report and any further background information you would like to add.
Briefly explain your company’s industry, context etc.
Briefly explain your company’s problem or need – why they require a PMF
Explain if you need to limit the scope (eg to a single country, subsection of the organsiatation etc.
Describe the approach / process taken to identifying and shortlisting postentaal PMFs for yor organisation
Briefly describe or provabie the evaluation farmeowork and any tools use. If they take more the half a page then consider placing them in an Appendix and just refere to them here.
Briefly describe each option including Pros and Cons. You may include a screenshot ofr the PMF of some of the materials from this company.
Briefly describe each option including Pros and Cons. You may include a screenshot ofr the PMF of some of the materials from this company.
Name the option that you recommended as being the most suitable for your purpose and very briefly justify why.
Briefly list any further recommendations you may have. This could include a customisation to your preferred option, an approach to implementation, a pilot or trial of the product etc.
Sample Solution