Applicability of each international marketing orientation

Case Study

Questions needs to be answered in complete sentences and thoroughly as possible.

TOMMY HILFIGER

1. Discuss the applicability of each international marketing orientation (as
   out lined in your text) to HILFIGER’s global operations.
2. How might the global recession such as the one in 2008 impact Hilfiger's global
   operations?
3. What are the major competitive advantages that Hilfiger has?
4. As CEO of Hillier, discuss the economic considerations, alteration costs and
   potential obstacles in international pricing that may impact Hilfiger.

Sample Solution