Application of the Consumer Purchase Decision Model to your choice to attend UIS

1. Need Recognition--How and when did you realize you needed a college degree? (i.e., what information) Be specific! 2. Information Search—a) What internal information did you have initially about potential colleges and universities? b) How did that information get there? C) Did you have any information about UIS? 3. What external information did you get from a) Personal sources, and what sources? b) Public sources, and what sources? c) Marketer based sources (information from colleges and universities) and what sources? Where did you get information about UIS (which sources) ? 4. What were your five or six key criteria when evaluating colleges and universities? Be specific! 5. Did you use a compensatory or not compensatory model, and why? 6. Explain how your alternative evaluation process led to you choosing UIS.

Sample Solution