Applied Analytics RESEARCH DESIGN
Imagine that you were called in to provide analytical leadership to an airline. The organization's leadership
has asked you to speak to them about the data. Author a brief (100-200 word) post describing how you would
explain the situation. Should you tell them about a relationship, or should you only tell them it exists if there
is significance? How would you explain the concept of significance? What, if anything, should the airline
consider as actions given the question of significance?