Part 1: (600 words) Big D Incorporated has a business opportunity to provide two different types of information to a new client. As the Business Analyst, you are tasked to assess the financial feasibility. of this opportunity. The new client is a retailer and looking to expand their product offerings. However, they are requesting Big D Incorporated to assist in the decision-making process.
Prepare a paper that addresses the following:
Explain the difference between nominal and ordinal data. List 3 qualitative attributes of outdoor sporting goods that the client may want to ask consumers. Ma. sure 1 of the qualitative attributes is nominal. For each ordinal attribute, assign names for the endpoints of a 5 point rating scale. Explain the difference between interval and ratio data. List 2 quantitative attributes of outdoor sporting goods that market researchers might want to measure. Explain the difference between a population and a sample.
Part 2: (600 words) Consider the following scenario, Big D Incorporated needs to prepare an assessment regarding the feasibility of making a recommendation for expansion into another market. As the Business Analyst, your assignment is to prepare a short paper for the Board of Directors that apply concepts learned to make the necessary recommendations and justifications for those recommendations. You will need to compare and contrast the varying markets in order to make the best recommendation possible. Complete the following:
Click here to download the reports for the United States. The Web site provides free demo-graphical services where one can choose from a variety of criteria and generate reports based on the U.S. Census data. This particular file contains 4 reports: General Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and Income Summary based on the entire United States.
Sample Solution